MSPCA-Angell Lauded as Social Media Leader in New Research Report

November 22, 2011

Boston, Mass., Nov. 22, 2011 – The MSPCA-Angell today announced it was named, along with four national animal welfare organizations, a leader in using social media to advance its mission to protect animals.  The new report, entitled “Who Rules Social Media:  A Look at Social Media Impact by NonProfit Issues,” recognizes the organization for its exemplary work in using the medium to facilitate a two-way dialogue with Fans and supporters.

In addition to the MSPCA-Angell, craigconnects recognized four other social media leaders: The Humane Society of the United States, Best Friends Animal Society, People for the Ethical Treatment of Animals and the American Society for the Prevention of Cruelty to Animals.  The MSPCA-Angell’s Facebook page currently has over 20,000 fans, of which thousands are highly active users who share, comment on and otherwise engage with new animal welfare-related content the organization generates and publishes every day.

“Our marketing philosophy has remained consistent since the very beginning and it boils down to doing great work, telling people about it and asking them to help,” said Carter Luke, President, MSPCA-Angell.  “Social media is yet another channel that allows us to communicate directly with our community to not only share our news and updates, but hear the many ideas they have for us as well.  It’s very exciting to see our work recognized by craigconnects.”


The MSPCA-Angell is a national and international leader in animal protection and veterinary medicine and provides direct hands-on care for thousands of animals each year. Founded in 1868, it is the second-oldest humane society in the United States. Services include animal protection and adoption, advocacy, humane education, law enforcement, and world-class veterinary care. The MSPCA-Angell is a private, non-profit organization. It does not receive any government funding nor is it funded or operated by any national humane organization. The MSPCA-Angell relies solely on the support and contributions of individuals who care about animals. Please visit