When the Brookline Police responded to a call of a corgi-mix having been abandoned in a Brookline, MA porta-potty, the MSPCA-Angell launched a public relations cycle designed to capture as much attention for the sweet dog as possible.

Princess Loo, as she came to be called, was not only trapped inside the porta-potty, but she had also been taped inside a box, rendering her helpless. As she settled into our adoption center — and our staff showered her with TLC — her story spread. Dozens of news stories soon followed, resulting in many hundreds of would-be adopters hoping to take this special dog home. In the end, we placed her in a loving, quiet new home, in which she’s thriving with her new family.