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Leaping Bunny Program
The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program maintains a single comprehensive standard for cruelty-free labeling, making it easier for consumers to shop for products that are manufactured without the use of animal testing.
Founded in 1996, the CCIC is a coalition of animal protection groups in the U.S. and Canada. Currently, the CCIC also works with partner organizations in many other countries around the world, promoting an international standard for animal-friendly products.
The MSPCA encourages consumers to make conscientious choices about the personal care products they buy. Consumers who care about animals can make humane decisions that benefit animals used in laboratories.
At first glance, one might think that products labeled “cruelty-free” or “not tested on animals” would be good choices. Unfortunately, this is not always true. The problem is that “cruelty-free” is not clearly defined by law, so it can be used to mean just about anything a manufacturer wants it to mean.
The CCIC Leaping Bunny program addresses this problem by giving consumers assurance that the products they are buying have met the most rigorous cruelty-free standards by:
Requiring licensees of the Leaping Bunny Logo to sign a pledge not to test on animals during any stage of product development. The company’s ingredient suppliers make the same pledge, assuring that the entire product is free of animal testing.
Commissioning on-site audits to assess licensees’ claims of a “no animal testing” manufacturing policy.