Leaping Bunny Program

leaping-bunny-logoThe Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program maintains a single comprehensive standard for cruelty-free labeling, making it easier for consumers to shop for products that are manufactured without the use of animal testing.

Founded in 1996, the CCIC is a coalition of eight animal protection groups in the US and Canada.  Currently, the CCIC also works with partner organizations in seventeen other countries across the world, promoting an international standard for animal-friendly products.

The MSPCA encourages consumers to make conscientious choices about the personal care products they buy. Consumers who care about animals can make humane decisions that benefit laboratory animals.

At first glance, one might think that products labeled “cruelty-free” or “not tested on animals” would be good choices. Unfortunately, this is not always true. The problem is that “cruelty-free” is not clearly defined by law, so it can be used to mean just about anything a manufacturer wants it to mean.

The CCIC Leaping Bunny program addresses this problem by giving consumers assurance that the products they are buying have met the most rigorous cruelty-free standards by:

  • Requiring licensees of the Leaping Bunny Logo to sign a pledge not to test on animals during any stage of product development. The company’s ingredient suppliers make the same pledge, assuring that the entire product is free of animal testing
  • Commissioning on-site audits to assess licensees’ claims of a “no animal testing” manufacturing policy

Click here or download the Leaping Bunny App  for your smart phone for a Compassionate Shopping Guide of products that have met the Leaping Bunny Corporate Standard of Compassion for Animals; see online promotional deals for some of these products.

If you are in a student group or know of a place where you could disseminate many copies, let us know and we can get them to you!  For a list of Massachusetts-based Leaping Bunny certified companies, click here.



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